Keywords are the words and phrases that people type into search box of a search engine, such as Google, to find what websites that match what they are looking for.
Choosing the right keywords is not about standing out from the crowd and differentiating your brand from competitors; it is about seeding your site with the words, people use to find your products and services. It is very important to put some time and thought into researching keywords. There are some good free tools online such as the Google Keyword Research tool and Word tracker that can help get you started in researching keywords relevant to your business. These tools can be very useful for getting insights about how many users are searching for a given keyword and how much competition there is for the keyword online. This can give you a realistic sense of what keywords you should be using on your website and how effective they will be in marketing your site online.
When you complete with the research part you can develop a simple plan of action for implementing those keywords on your site. For an example you have a website about website design services and based on your keyword research, you came up with the following keywords to target:
Once you have selected the keywords that best match your business and target audience, the next stage is to implement them into your website effectively. Based on these keywords you can create pages on your website by providing required information to users about what they are looking for.
Few companies choose to include keywords relevant to their business in the company domain name. Also, avoid using hyphens in your domain name such us www.cheap-web-designer.com as it looks very unprofessional and there is a possibility that users avoid to click on the link when it is listed online.
Hence, with some efforts in creating target keywords for your website is an investment which is worth making. With the help of free tools and resources available online, it will be easy for you to get started on thinking about ways to use targeted keywords to get qualified leads to your website’s pages.
original content plays a significant role in conversion optimization and the organic search performance of your site.
In this post, I’ll focus on how to create original content. Writing original web content can be challenging. However, it is not impossible and becomes easier with practice and a plan. Here are some key things to keep in mind to help you get started:
Identify topics where you have expertise. If people are paying for your product or service, you know something of value to others. You don’t have to be the world’s top expert on the subject, you just need to have information of interest to your audience. Provide a valuable perspective by combining your knowledge with your unique insight.
Know your audience. Make sure you know what you are writing, for whom, and why. An excellent way to really know your target audience and how to address them is through developing Personas; it takes a little time, but the insights gained are invaluable – so much so that we perform Persona Workshops as a first step for all our clients.
Plan ahead. List topics you can write about, do some keyword research, develop a schedule around product releases, calendar events, etc. Build in a draft, review, and publish cycle; this is called an editorial calendar and is very helpful to maintain regular content production.
Start writing. Starting can be the hardest part, but the most important. Write a draft, then rework it as you see fit; it is much easier to work with once it is out of your head and on paper (or screen).
Structure for online consumption. Writing for the web is very different from writing a short story or novel; web content must match the way users scan websites:
Edit. Edit for grammar, spelling, accuracy, references, flow, voice, and web consumption, etc. Have someone else review it if you can. Finally, remember the adage “less is more” – edit down; omit needless words.
Additionally, the content will provide a valuable secondary function – it will greatly enhance the search engine rankings for the website. Search engines can not access, nor could they digest, the raw data or reports that are the primary content of the site; the textual content will have to tell the search engines what the site is all about and can provide to the visitor.
For the past few years, responsive design has been the talk of the industry. Many people have predicted that it would be the industry standard. Fast forward to today and you’ll see that they were right. Most design and development firms offer responsive design services and the most reputable websites use this format to cater to their mobile audience. Responsive web design, however, has come a long way and is better than ever. Here are some new developments that will surprise you.
One of the big issues with responsive was that dealing with images was tedious. An image that was created for desktop users would be too big for mobile users and take a long time to load. It was also annoying to try to scale the size to the screen of the devices. Fortunately, there are many tools, plugins, and technology that can help you optimize your image sizes, automatically adjust to the mobile user, and customize how your images appear.
Conditional loading is a feature that makes people often think “why didn’t they come up with that earlier?” Rather than loading all the elements of a website at once, it only loads when needed. For example, do you really need to load social media buttons before the user has reached the bottom of the screen to share your content? Conditional loading only loads elements when relevant which makes the whole mobile browsing experience faster and seamless.
Typography is very important today, especially in the responsive design era. Typography in design not only makes you stand out from other websites, but also makes your website more consumable by users. The right typography really does make the text pop and draw people into reading the content. With many websites now using custom or unique typography, it’s becoming important to make sure that the text comes out correctly on all devices. Proper optimization is necessary to ensure that your typography makes its impact.
Use of Grids for Layouts
Previously, designers used position and float to create layouts. Now using the responsive grid system is becoming more commonplace and a better choice for developing responsive sites. This system makes it easy to place as many columns on your layout, ensure that your layout scales to the screen size, and run seamlessly with your HTML and CSS code.
Use of Client-Side Device Detection
Through an API There are now services that use an API to get information from users. It will see if the device of the user has a touch screen, check for calling capabilities, calculate bandwidth speeds, detect the browser being used, and so much more. With this information, you can make certain that most of your users are being served the best possible browsing experience on their mobile device.
This is just scratching the surface. There is a lot more being discovered, developed, and optimized for the responsive format. With each passing month, website owners are able to create a better mobile browsing experience for their users.
What is natural search and how do you optimize a website for good results? Natural search refers to a web visitor using a search engine to conduct a search. Sometimes, this is also known as organic search. The terms natural search and organic search are often used interchangeably, for they refer to the same thing.
Before learning how to obtain good results for natural search, let’s first try to understand why such traffic is valuable.
All Internet websites, assuming they are there for commercial reasons, want to make more sales. In order to make more sales, they must drive targeted traffic to their websites. Targeted traffic means that the visitors are pre-qualified in some way. Natural search traffic is considered to be targeted traffic because something can be said about the intention of the visitor.
For instance, if someone is searching for “Canon Digital Camera”, we know that this person may be thinking about purchasing a digital camera (preferably a Canon camera). So if the website has this product for sale, the visitor can be converted into a paying customer. That is why many businesses that used to operate offline are trying to rank well in the search engines. Those who manage to obtain high rankings get to enjoy a free and steady stream of highly targeted traffic. Of course, more traffic eventually leads to more profits.
So how do you optimize a website for better natural search results? There are two components you need to work on.
First component: On-site optimization.
On-site optimization means that your website must be search engine friendly. Different search engines have their own set of webmaster rules. However, the fundamentals are similar. For example, all search bots like your site to have a clear structure. Navigation should be easy, and links should be easily identifiable. Whenever possible, try to include a site map. A site map helps the search bots to find all the web pages within the website. In addition, always add target keyword phrases in the page titles. If possible, use search engine friendly URLs (e.g. static html files with keyword rich file names). Avoid posting duplicate content (web pages that appear similar) on the website.
Second component: Off-site optimization.
Search engines determine the importance of a website based on incoming links. But not all incoming links bring the same value. Avoid posting links on link farms. Your back links should be coming from relevant websites that are similar to the theme of your own website. For instance, if you are promoting a credit card website, your incoming links should ideally be coming from other credit card related sites. The problem is, how do you get external sites to link back to you? There are several methods you can adopt.
Article marketing – post relevant articles to article directories. You may then include two or three links in the author resource box.
Guest blog posting – post a guest blog entry in a relevant blog. Of course, your blog post should be unique and contain valuable information.
Press releases – issue press releases about your website. For paid releases, you are usually allowed to add your own links.
Blog commenting – join in the discussion and leave comments on other people’s blogs. Remember, your intention is not to spam but to participate. That will increase your approval rates.
Social bookmarking – have something valuable to share? Bookmark your own blog entries and share them with others. These bookmarks count as incoming links as well.
Responsive website design was once a luxury for mobile web visitors. Today, Google’s Mobilegeddon update has forced website marketing companies to make their websites responsive or suffer the bottom-of-the-barrel in search rankings. This has made responsive web design the standard for website design in Texas today. And while responsive design is usually not too complex, it does come with several rules that must be followed to preserve the end-user experience. Avoid these seven responsive website design mistakes to keep your customers happy and ensure that they return to your website.
Hiding Content From Users
Nothing will frustrate your customers more than the discovery that some of your content is inaccessible on smaller screens. In the age of responsive design, people expect to have everything at their fingertips, especially when it comes to mobile website content. If you do decide to hide cumbersome content, such as large images, consider how its removal impacts the user experience and plan accordingly. Content should always be removed in terms of priority, giving mobile visitors the same highly valuable content as their desktop counterparts.
Navigation is one of the most crucial and yet overlooked aspects of responsive design. Many users are still adjusting to navigating around a responsive website, so it is important to think through your website design with optimal navigation in mind. The ideal navigation is intuitive and easy for users to navigate without a lot of guesswork. Your navigation menu should take into account the overall accessibility as well as your user habits. Ask yourself: Which pages attract the most attention and which ones would best be left to a secondary menu? Expandable links and hidden sliding drawer menus are great options for most websites that have a lot of content and limited space.
Background Images and Icons
While relevant, dynamic images improve the overall user experience, your visitors will only be frustrated by inflexible images that look blurry when scaled larger or smaller. Images that take forever to load also burden an otherwise efficient page. Retina-ready images can help draw user attention while preventing awkward scaling errors and lagging page load times.
Using too many resources is one of the costliest mistakes that responsive newcomers make. These can overwhelm a responsive design and kill page load time. Slow page load time means fewer conversions for web pages. Remember: responsive design is all about simplicity and adaptability, which often means sacrificing unnecessary resources in favor of a more streamlined approach. You may have to put in some extra effort to make sure that the resources your customers use the most are the ones that are immediately accessible, but this step will pay great dividends over time. 1 simple trick is to use tools like Uglify and Sass to compress your website into a swift, responsive powerhouse.
Neglecting Older IE Versions
Using Separate Mobile URLs
Separate mobile URLs can severely impact the performance of your website across different mobile devices. From increases in response time to damaged search engine rankings, using a single URL across all mobile devices can help you avoid some major mistakes. Nonetheless, it may still be to your advantage to keep separate URLs for your mobile and desktop websites. Just remember that the trade-off of having an extra mobile site with smaller-screen friendly pages could be lower search rankings. For most business cases, having one URL makes the most sense.
Trusting the Device Too Much
Placing too much faith in the efficiency of mobile devices is a major pitfall for many designers. Ambiguity often leads designers to make rushed decisions about responsive technology. No device is perfect, so instead of relying solely on a smartphone or tablet to display your website properly, craft your content to look stellar on any device. When you’re done, make sure to use tools like Browerstack to test the functionality of your site across multiple devices at once.
Developers are considered an important part of the designing process. When developers are not involved in the designing work, it could turn disastrous. This could lead to such kind works that are impossible to build and such designs could also be introduced that will lead to unnecessary technical difficulties. If you undertake the web designing task on your own, you may have to fix certain problems and it may result in days of revision and this would lead to a lot of irritation as well.
Role of Developers
With the help of developers, understanding on the designing art will be improved. They will not only block the infeasible ideas, but will also suggest such ideas that have been dismissed. The non-developers usually try to limit the ideas due to not having enough technical knowledge. With the assistance of developers, such ideas will be framed well and they will be able to take it further and the same will be used for effective designing.
With the help of the developers, the designing decisions will be made anyway. When the developer delves into building of a project, it will be required to make such decisions, which will affect and process such a design. Designers would usually not have time for considering all the nuances of a particular website. Hence, only a developer will be able to do it efficiently. With the help of a developer during the initial design discussions itself, they will surely be in a good position for filling in the blanks. Also when compromises would be required to be made for the designing, they will be in a good position for taking such decisions. The developers would also have a good sense of ownership. Developers are considered an important part of decision making and hence, their role is vital in the process of web designing and web development as well.
There is no denying that search engine optimization is very important for your website. Making your website up in the rankings takes lots of things to be perfect, or good than other. Having quality content, working backlinks, and structured website, and by paying attention to small things, one can make his/her website search engine friendly. You need to focus on these factors to get most out of your website.
Right keywords with right content
Using right keyword for an article is an art. Making it unique helps search engine to particularly search for your website when visitor enters it on a search engine. Keywords should be search engine friendly and also related to the content of the website. Don’t even think of spamming and using unnecessary keywords, which will make the quality of the content poor, which can directly increase the bounce rates, hence, making your websites’ rankings low.
Content should be well written with least grammatical mistakes. Visitor should be satisfied with the article about a particular keyword he/she has visited your website for. If your website fails to deliver good content, Google will automatically make your website way below the search by recording user signals. So keywords and content are both crucial for making your website search engine friendly.
Have you ever realized that images can also help in making your website friendly for search engines? It can generate oodles of traffic without any extra effort. All you have to do is to upload and tag them in a correct way so that web spiders could search it easily and show them in the results. You can optimize them by reducing size without affecting the quality.
Website speed has a great impact on increase in page views, conversions and revenue. Many major websites have conducted a test by increasing website loading speed and found that if loading time is decreased by 1 second, then the page views decrease by 11%. You can increase you website speed by minimizing html load time by having good hosting service, compressing bulky pages and generating cache in the visitor’s computer.
Your website should be properly structured and have lots of backlinks in order to make to the search engine. Proper structure governs whether a visitor is going to stay on your website or not. Interconnected pages are the key to search engine friendly website. Your homepage should be about what your website is offering or why it is made.
Use mobile friendly layout as most of the page views are recorded by smartphones. Backlinks is crucial for a website ranking, and if they won’t load, you will be getting nothing but bounce rates and broken links. Visitors’ feedback plays important role in governing your ranking, and all that depends on the speed of your website.
Collectively, these factors lead to a well-structured, user friendly and good website. This will surely help you to make your website search engine friendly.
Website designing and redesigning is truly an intriguing work to carry out however the work is quite fascinating. There exists various things that must be dealt with and to be highlighted and conveyed to core interest. Incorporating new designing style assists your business to develop. Having a site that draws attention of the people is a decent approach to get more individuals to view your services and products and grow your business.
It is very crucial that you generally comprehend what parts of a site should be re-designed and how, because it is common to miss the focal point of fixation and missing the general objective. When you upgrade a site, you must realize what things need changes and what makes the site more appealing and helpful to visitors. However, before you begin the updating procedure, don’t forget to take the backup of your present site.
8 significant Facts to think upon while Designing or Redesigning a Website
1. Motivation Behind Redesigning
Find a reason for the procedure before you begin the task. It is vital that you understand what alterations will work to attract more visitors and hence makes the foundation for greater success.
2. Consider the Reviews of the Visitors
You can formulate the updating work simpler by taking motivation from the visitor’s reviews. For example if your visitors are leaving reviews for service discussion choice in your site then provide it.
3. Quality Content
You ought to realize that the visitors to any site are specifically dependent to the quality of the content. Keep the content straightforward, and point to point with solid facts. All the time rely on the experienced and excellent writers for the content composing work.
4. Simple Domain Name
Your domain name must be simple, so that the user can type it easily. For Search Engine Optimization purposes, numbers and dashes ought to be kept away from. These odd symbols may bring disarray to the visitors. Albeit there are numerous imaginative domain extensions accessible, it is very important to keep it straightforward on the grounds that most visitors have the habit of typing usual extensions.
5. Contact Info Ought to be Visible
A visitor ought to effectively discover your contact info on a site without any problem. Most visitors don’t have much patience to search innumerable pages just to discover your email ID or telephone number.
6. Providing Strong Call to Action
A site ought to have the capacity to direct a visitor on ‘what to do’ when they arrive on a specific page. For instance, a site owner may need a guest to make a buy, sign up or register on the site. This ought to be unmistakably shown on every page.
7. Adding Customer Testimonials
Visitors of a website like to read customer testimonials. Providing customer testimonials to a site assures a potential client that they’re settling on the right choice to buy or sign up for an item or service.
8. Installing CMS
There’s a fairly significant change coming next month to organic search and it has the potential to cause some major disruption in how your site performs in the search engines. Google announced at the end of February that it was increasing the use of “mobile-friendliness” as an organic ranking factor for a Web site. So, the main question you need to consider: is my site ready for this change?
Why Mobile Friendly Sites are Important to Google
It’s no secret that mobile devices are quickly overtaking desktop as the primary way we connect to the Internet on a regular basis. Smartphones now make up nearly 76% of all mobile devices according to the latest comScore data. And with all those devices come lots and lots of mobile searches.
Google reports that it handles about 3 billion searches each day. And while Google doesn’t tell us exactly how many of those searches are mobile (some estimate it is as much as 50% of all searches), we can be pretty confident that mobile search is a fairly significant share. Why? Consider the rise of the “virtual assistants” like Siri, Google Now and Cortana. Owners of smartphones are increasingly turning to these tools to conduct searches and those take place through mobile devices.
With that in mind, Google needs to display search results in a way that will provide the best experience for the user. And if the user is searching on a mobile device, they want to provide a result that will work well on that user’s device. Google, for some time now, has used “mobile friendliness” as a ranking factor in organic search. But with the growth in the use of mobile, Google needs to give more weight to sites that have been optimized for mobile. And that’s what’s driving the change next month.
Will Google’s “Mobile Friendly” Change Impact Your Site?
While no one can say for certain whether or not your site will be impacted by this change, there are a few things you can check to see if you are ready for the transition:
Will Google’s “Mobile Friendly” Change Impact Your Site?
While no one can say for certain whether or not your site will be impacted by this change, there are a few things you can check to see if you are ready for the transition:
What You Need to Do if You Believe Your Site Will Be Impacted
Credibility is most vital element for a website to appeal to people.
The finding is rather interesting and states that the users today in this technology driven world,really do judge a book by its cover and a website by its design. Added influential elements that add to the essence of the website are layout, consistency, typography, colour and style.
A good image alone is not enough for your website. But added factors such as the quality of the website’s content, amount of errors, rate of updates, ease usability and trustworthiness of authors needs to be taken in context.
It is often a mind- boggling decision for the Web designers to freeze on a specific layout. The options being in plenty: fixed, fluid, elastic or a hybrid to name a few. Each option has its own set of pros and cons and the decision largely depends on the usability.
Strategically designing a website layout can make a potential difference to the visitors and can help reap all the benefits.
Web Design is 95% Typography. Of course typography does not merely mean font selection.Web designers though often find it difficult to perceive the best from the vast lot. Most often web designers create wonderful designs with one font for the rest of your life.
Colour is the most vibrant element of art in any Web design and is one a major factor in the overall look and feel of a website. Designers have the good judgement in making colour choices, but many times a company already has a strong brand, colour usage which needs to be followed.
Right Layout, Right Typography and Right colour can alone make your design speak volumes on the quality of your design.
The internet can be a very strange place. For every website that serves to educate, enlighten and brighten our day, there are just as many sites that aim to cause harm to unsuspecting website visitors. With so many suspicious sites out there, savvy website viewers have become more aware of warning signs that indicate that a website is nothing but a scam. This means that even the most well-meaning website can be labelled as a potential danger zone for skeptical site visitors.
Thankfully, there are plenty of steps that you can take to mark your website as a friend, and not fraud. Steer clear of these web design disasters and you’ll get the green light for safe surfing.
1. Dangerous Domain Names
Like the name your parents gave you, your website domain is the first introduction that people have of your online business. And like your first name, once a moniker’s been bestowed on your website, it’s pretty hard to get rid of it, so choose your domain name wisely.
Scammer Alert! Often times, scam websites will use domain names that are similar to big brands in an attempt to mislead customers. For example, you may be a die-hard Beyonce fan, but unless you’re legitimately selling her merch, you’ll want to avoid naming your site something like beyoncediscounts.com. Earn the trust of your website visitors by choosing a name that best represents you and your brand most naturally.
2. Pop-Up Disasters
Pop-ups are a great way to collect important information from your audience. They’re the perfect tool to announce a sale or collect email addresses for when the time comes to send a newsletter.
Scammer Alert! Beware of what information you giveaway or ask for in a pop-up window. As a rule, never give or ask for financial information in a pop-up for any website.
3. Easy Contact Information
If a business is confident with its selling practices, it shouldn’t be afraid to provide great customer assistance when a client wants to reach out.
Scammer Alert! A tell tale sign of shady business practice is a lack of contact information. Be wary of websites that don’t have an email or phone number that you can reach out to for help. Make sure your legitimate website isn’t mistakenly classified as a fraud by creating a contact page that your customers can trust.
4. Weird Grammar and Spelling
Wud U by someting from a websight that L00ks L1ke Thi$? Businesses that want to represent themselves seriously online will take every effort possible to look and sound professional. Even if you’re not a content king or queen, any business can take the time to go over the spelling and grammar on their website.
Scammer Alert! When a website’s spelling looks sloppy, who knows what else they’re slacking on.
5. Grainy Images
Like proper spelling and grammar, websites that want to show off a professional presence need to make sure their products or services look stunning online. This is particularly important for eCommerce or small business sites.
Scammer Alert! If you’re looking to make a purchase online, steer clear of buying something that looks shoddy in images. Looking to show off your products successfully online?
6. Design Disasters
Images are only the tip of the iceberg when it comes to having a professional web presence. You may think that the flaming text image looks cool, but if you’re looking to make a profit online, people might not take you seriously when your font and images look straight out of the 90’s.
Scammer Alert! Weird typography, tons of animation and too many cute icons reek of amateur and unprofessional business practice.
7. Doing too much
Are you a great actor, singer and all-star baker? You may be awesome at a lot of different things, but not all of your talents need to be shown off on the same website.
Scammer Alert! Doing too much, or branding yourself as an expert in several unrelated fields may lead to losing credibility altogether. Consider creating a new website for every skill that you’d like to show off.
Time is priceless. So, each one of the entire human race tries to reduce wastage of time in every step of their life. Though there are numerous internet users who switch to broadband each and every year, a huge mass of the webs population is still continuing with the old dialup connections. Therefore it is imperfect to count them in the equation when you are about to design your website. A major point with this regard is the loading time of your website due to the dial up connections which users must be taken as an important cause.
Generally, the entire text on your website will be loaded just within a little time even in case of a dialup connection. But this does not happen in major cases as the main and foremost cause of slow loading is mostly because of the large images size on the website and it is necessary for you to maintain balance between the usage of images to attract users with the increase in overall loading time as unnecessary usage of large size image may hamper the loading time of your website. Thus you should be careful to optimize every image on your website to make it sure that it loads in the minimum time possible. What really meant over here is to use image editing software in order to remove unwanted information on your images which in turn will effectively reduce the file size of the image without affecting its overall appearance.
If you Photoshop personally, it will be very much clear to you that when you save an image in JPEG format then a dialog box appears asking to choose the ‘quality’ of the image. Generally a setting of 8 to 10 is enough to preserve the quality of the image while you are saving it in a small size file. There are various free image compressors are available online which you can download to use if you won’t have Photoshop to reduce file size of your image.
You also have another option where you can save the image in PNG format or GIF format so as to get the best quality at the minimum possible file size. What the editing software do? The image editing software clips and removes all the color information which is not used in the image, thus providing the smallest possible file size. But due to GIF format the appearance of the image may often compromise, so think a bit wisely before making your choice.
Thus to reduce loading time it will be better not to use unnecessary image in your website rather than using image editing software.
Remember, your goal in a productive disagreement isn’t to beat the other person but to choose the best path forward together.